BROCHURE DISTRIBUTION REGIONS
The eight brochures that comprise the Lux VIP Collection are distributed across the most dynamic regions within the UK, reaching the highest concentration of targeted high net worth individuals, to ensure the most targeted reach across the country. The golden thread that weaves through the patchwork of the United Kingdom.
LONDON
London is the epitome of elegance and sophistication and invites you to indulge in a world of luxury. Whether you seek exquisite dining, exclusive experiences, or the refined entertainment, the city offers an array of opulent options.
London and the South East offers a wealth of opportunities due to their economic significance and cultural influence. London is a global financial hub, hosts major corporations, some of the world's finest 5 star hotels and Michelin starred restaurants as well as the World famous department store Harrods. It is also able to boast seven premiership football clubs as well as both Pinewood and Elstree studios.
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London and the South East offer a rich blend of luxury, culture, elegance and excitement. Whether you're indulging in fine dining, exploring fashion districts, or cheering for your favourite football team, there's something for everyone in this dynamic region.
EAST MIDLANDS
The East Midlands, nestled in the heart of England, has been making significant strides in economic growth and innovation. With a population of over 4.8 million, the East Midlands is a mix of urban centres, picturesque countryside, and historic towns. Its rich history and strategic position, connecting the north and south, foster innovation and business growth. Companies in the region are thriving, contributing to its economic vibrancy. The fastest-growing companies are making their mark, driving prosperity and creating opportunities.
Derby, Nottingham, and Leicester, the stars of this show are bustling with life, culture, and that quintessential British charm.
Northampton also deserves a special mention. It’s like the commuter’s paradise. Why? Well, hop on a train, and within an hour, you’re in London, the beating heart of the UK. Imagine sipping your morning coffee in Northampton and sealing deals in the big city by lunchtime.
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MANCHESTER
Manchester is a prime region due to its economic growth and macro trends. Greater Manchester is the second most populous urban area in the UK and boasts the UK’s second-biggest economy, attracting professionals, entrepreneurs, and investors. Its vibrant city centre, retail spaces, theatres, galleries, museums, bars, and restaurants draw in tourists and residents alike.
Innovative entrepreneurs contribute to Manchester’s upward trajectory. It is also home to Manchester United and Manchester City, globally renowned football clubs. Their success brings fame and prosperity to the city. Manchester combines economic vibrancy, cultural richness, and pockets of affluence. Luxury hotels and fine dining restaurants are aplenty and nearby is MediaCityUK, a hub for film and tv production. Manchester offers a blend of luxury, culture, and sports. Football fan, food lover, or interested in film and TV, there’s something captivating for everyone in this vibrant city.
LEEDS AND YORK
As the largest urban and economic centre, Leeds generates jobs and opportunities for people across the region. There is a clear advantage in capitalizing on the ‘Leeds effect’, encouraging investment and prosperity beyond the defined city centre. York, as a historic and cultural gem, also benefits from this regional dynamism. Leeds is a key economic pillar not only in the North of England but also for the entire United Kingdom. It boasts a rich tradition of technological advances, driven by skilled individuals with ambition and entrepreneurial spirit. The city is home to fast-growing sectors such as digital technology, fintech, and medical research. Leeds is home to prestigious universities, including the University of Leeds and Leeds Beckett University.
York boasts a rich history, with attractions like the York Minster, The Shambles, and the Jorvik Viking Centre. If you’re seeking the best of everything, Leeds and York offer a delightful blend of luxury, culture, and unforgettable experiences.
BIRMINGHAM
Birmingham, a vibrant city in the West Midlands of England, and has experienced significant growth and prosperity over the years. Birmingham is the second-largest city in the UK and a major economic centre. It hosts diverse industries, including finance, manufacturing, technology, and creativity. Birmingham has become a hotspot for property investment. The city’s skyline is dotted with impressive developments, attracting both local and international investors and has seen a surge in millionaires residing within its boundaries. Birmingham recognizes the importance of inclusive prosperity. Birmingham’s story is one of resilience, investment, and progress. Its diverse economy, thriving property market, and commitment to inclusive prosperity position it as a region of wealth and opportunity. Advertising in Birmingham taps into a dynamic economy, diverse demographics, and a rich cultural tapestry. It’s a strategic choice for brands seeking visibility and growth.
BRISTOL
Bristol isn’t just a city; it’s a bustling hive of creativity and commerce. Imagine a place where the BBC’s Natural History Unit rubs shoulders with tech startups and artistic ventures. It’s like a symphony of ambition and opportunity. Property investors raise their eyebrows here. Bristol’s rental yields are like a secret handshake among the financially savvy. The crown jewel, Clifton, where aristocrats once danced (and still do). Imagine a place where Georgian mansions perch on hills, overlooking the Avon Gorge. Back in the day, aristocrats twirled in ballrooms, and poets penned verses about sunsets over the Suspension Bridge. Today, Clifton remains the playground of the well-heeled, sipping Prosecco in leafy squares. Bristol’s architecture is like a gallery of styles: from medieval to modern, each building tells a tale. Victorian terraces, converted warehouses, and sleek apartments, the city caters to every taste. And , the outdoor spaces! Parks, harbours, and the Avon Gorge, it’s a love affair with fresh air and greenery
EDINBURGH
The Edinburgh and South East Scotland (ESES) city region contributes significantly to Scotland’s economy. The region hosts a diverse industry base, including finance, technology, tourism, and creative sectors. Edinburgh, as the capital, plays a pivotal role in driving economic activity. World-Class Educational Institutions: With renowned universities and research centres, the region fosters innovation, knowledge exchange, and talent development. Edinburgh is a global cultural hub, known for its festivals, arts, and historic landmarks. The Edinburgh Festival Fringe, the world’s largest arts festival, attracts millions of visitors annually. The city draws tourists with attractions like the Edinburgh Castle, the Royal Mile, and the Scottish National Gallery. With luxurious hotel accommodations, some of the most opulent and luxurious dining experiences in the UK, including no less than 5 Michelin starred, and its luxury shopping is also to be revered, Edinburgh has it all.
GLASGOW
Glasgow City Region (GCR) stands out as a dynamic hub of wealth and prosperity in Scotland. GCR is the fourth largest city region in the UK and serves as Scotland’s economic powerhouse. It boasts extensive global connectivity, with access to two international airports and a well-developed rail and road infrastructure. Glasgow, the city of contrasts, where the River Clyde winds through a tapestry of history, art, and resilience. Picture influential entrepreneurs, savvy investors, and creative minds all converging in Glasgow like stars in a constellation. These high-net-worth individuals have woven their fortunes into the city’s fabric. From business magnates to musicians, they’ve left an indelible mark on Glasgow’s bustling economy. If you’re seeking the best of everything, Glasgow promises an exquisite blend of culture, luxury, and vibrant experiences. Merchant City, historic quarter oozes sophistication. West End is home to Glasgow University and In Pollokshields grand villas are surrounded by lush greenery.
